News and Media

Keep up to date with React

News and Media 2

Keep up to date with React

MSPA EU/Africa elects Jill Spencer as President

Ref: ReactCX MSPA President Mystery Shoppers Association Elects Jill Spencer as President The MSPA, Mystery Shoppers Providers Association... Read More
MSPA EU/Africa elects Jill Spencer as President
General News 29th Aug 2017

Less Engaged Employees Damage Sales

The latest results of the Net Happiness Score survey of the MSPA (Mystery Shopping Providers Association) Europe of 43,775 stores... Read More
Less Engaged Employees Damage Sales
General News 21st Aug 2017

Christmas Brand Campaigns let down by Customer Service

The UK retail sector is investing £5.6 billion on advertising this Christmas, according to the Advertising Association and Warc... Read More
Christmas Brand Campaigns let down by Customer Service...
General News 21st Aug 2017

2017: Customer Experience Critical to Retail Success

Will consumers in 2017 continue to move their spending from products to experiences? Retail Week reports a Visa survey that... Read More
2017: Customer Experience Critical to Retail Success...
General News 21st Aug 2017

The Experience Economy: How to get Real Value from Mystery Shopping

Is mystery shopping still relevant for your CX measurement and improvement programme in 2017? The evidence is it can be transformative... Read More
The Experience Economy: How to get Real Value from...
General News 21st Aug 2017

Why the Best Customer Experiences are Chalk & Cheese

Golf and cocktails. Bingo and clubbing. Museums and parties. When you combine your current customer experience with something new... Read More
Why the Best Customer Experiences are Chalk & Cheese...
General News 21st Aug 2017

How to Save the High Street

Can the relentless downward trend in retail footfall be slowed or even stopped, as shoppers choose to shop online instead? Probably... Read More
How to Save the High Street
General News 21st Aug 2017

The Value of Hello: £5.50

A new survey of 2.1m customer interactions worldwide shows 79% received a smile from staff, 81% were greeted, while only 58% received... Read More
The Value of Hello: £5.50
General News 21st Aug 2017

What Customers Really Want – But Won’t Tell you

Henry Ford once said allegedly: “If I had asked my customers what they wanted, they would have told me a faster horse.&rdquo... Read More
What Customers Really Want – But Won’t Tell you...
General News 21st Aug 2017

The CX Battle Has Started: Are you Ready?

Customer Experience is now the key battleground for consumers’ purses and wallets – 89% of companies surveyed by leading... Read More
The CX Battle Has Started: Are you Ready?
General News 21st Aug 2017

How to Improve the Customer Experience: Research Findings

I wanted to share with you the experience of 10,000 hours of mystery shopping activity so far this year. That’s the time React... Read More
How to Improve the Customer Experience: Research Findings...
General News 21st Aug 2017

Brexit: What will happen to Customer Spending?

Shoppers seem determined to spend at any price. They put £20 million a day on credit cards. We’ve seen the fastest rate... Read More
Brexit: What will happen to Customer Spending?
General News 21st Aug 2017

Your Holiday has been Cancelled

That feeling of being let down is rarely forgotten by you, me or any other consumer. Whether it’s a delayed flight, lost hotel... Read More
Your Holiday has been Cancelled
General News 21st Aug 2017

Mystery Shopping for Profit at Polarn O. Pyret

Mystery shoppers can directly contribute to better customer service levels resulting in increased sales, says Polarn O. Pyret. The... Read More
Mystery Shopping for Profit at Polarn O. Pyret
General News 15th Nov 2016

Man vs Machine: Customer Experience 2017

In ever tougher market conditions, how can you be sure you can deliver a great service to customers, to keep them coming back more... Read More
Man vs Machine: Customer Experience 2017
General News 15th Nov 2016

Jill Spencer - MSPA Europe conference 24-26 May 2016

"The Economy of Credibility – The link between Trust and Profit" -During this session, Jill will examine the importance of... Read More
Jill Spencer - MSPA Europe conference 24-26 May 2016...
General News 18th May 2016

The value of Mystery Shopping in the Big Data age

As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of... Read More
The value of Mystery Shopping in the Big Data age
General News 25th Apr 2016

Mystery Shopping: Mind Games Part 1

Mystery shopping is unique. It’s the only technique in the CX toolbox that can objectively measure the end-to-end customer experience... Read More
Mystery Shopping: Mind Games Part 1
General News 25th Apr 2016

React joins the Elite...

The MSPA (Mystery Shoppers Providers Association) has awarded Elite Membership to React, a leading customer service research specialist... Read More
React joins the Elite...
General News 25th Apr 2016

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